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"HBC430 is defiant by nature, bold in character with uncompromising integrity. We are proud to partner with social entrepreneurs, artists and organizations that embody all these qualities, and more, through their hard work and perseverance." 

Maryam F. Foye, Founder 

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​Our mission is to help grow an ecosystem of individuals and organizations dedicated to co-creating a just and equitable society for Black and other marginalized people. 

We value art, advocacy and justice.

HBC430 is a boutique consulting firm specializing in digital marketing, event planning, focus groups and other market research. We provide oversight, planning, implementation and execution for the creative, and technical elements of your campaign or event. We can also facilitate talk backs, panel discussions, new product launches and team building retreats.

We are especially interested in supporting radical campaigns, anti-racism projects, and initiatives that benefit Black mothers and children.



We serve artists, creatives in shaping their careers both in a day-to-day and long-term. Support booking, project planning, contract negotiation, orchestrate and support new projects, create marketing and merchandising strategies. 

Our work enlists those who are most affected by a community issue – typically in collaboration or in partnership with others who have research skills – to conduct research on and analyze that issue, with the goal of devising strategies to resolve it. These folx, in partnership with our ensemble and client, build a series of activities to produce much needed data. Our method replaces academic and other professional research with research done by community members, so that research results both come from and go directly back to the people who need them most and can make the best use of them.

Research project support can look like art infused focus groups, surveys, interviews and engaging events.




Maryam Foye is the founder and principal consultant for HBC430 Creative.


Maryam is an arts integration specialist, business consultant and social entrepreneur.  A great privilege of her work is collecting, retelling and amplifying the lived experiences of Black and marginalized  people. Foye's client partners span the globe including the United States, West and South Africa and the United Kingdom.

Maryam founded the first Playback Theater company of all Black women in the US (second in the world) the HBC Playback Theater Ensemble. She was also the proprietor of the Den | Reading Room and Artist Exchange, an incubator for artists and entrepreneurs that identify as people of color, women and/or children. The space also served as home base for the ensemble's monthly performance series, "Playback in the District". From January 2016 to November 2018, Maryam produced over 120 workshops and performances and incubated over 40 micro businesses. Over 70% of those businesses are still in operation. The Den was sunsetted in December of 2018 when Maryam relocated her family to New Orleans. 

Foye also founded the TribeFestDC convening. TribeFestDC was a multi-day artist lead convening where creatives, residents and community leaders are invited to converge for positive social change. The convening and its off season programs were sponsored by the DC Commission on the Arts and Humanities, the Mayor’s Office of Afican American Affairs and THEARC Theater. The convening was put on hold due to the global pandemic. Foye plans to travel with the TribeFest 2023 as an art for a social impact training tour. 


Other accomplishments include, Commissioner of Mayor Muriel Browser’s Commemorative Works Committee, multiple artist grants from the Commission on the Arts and Humanities and  a 'Hometown Hero' award on ZipTrips by Fox 5 news for community engagement and advocacy. Her work has been featured in the New York Times, Washington City paper, Black Artists on the Move and various blogs and podcasts including One on One with Risikat Okedeyi. 


Client partners (past and present)


US National Guard

DC Public Schools

Beloved Community

Baltimore Arts Council

Orleans Public Education Network

Department of Small and Local Business Development (DC)

Black Girl Digital

Hurston/Wright Foundation

THEARC Theater

Washington Area Community Investment Fund

YMCA Youth Family Services

Project Create

Senegalese Forum Theatre Festival

The John F. Kennedy Center for the Arts

South African State Theater

Black Artists on the Move


and a slew of individual artists and emerging businesses. 


Maryam studied at Hampton University, the American Musical and Dramatic Academy, the Negro Ensemble company and the University of the District of Columbia. She is a member of Alternate Roots and Network of Ensemble Theaters. 


While Maryam is extremely proud of her body of work, her most exciting gig is being a mother to her son, Josiah.

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