ABOUT HBC430 CREATIVE
PROGRAMS + CONSULTING
HBC430 Creative Programs + Consulting is a New Orleans-based creative practice founded by Maryam F. Foye. The work began as HBC Theater Company and later expanded into a broader home for cultural strategy, communications, program design, public education, and arts-integrated community work.
Across its evolutions, HBC430 has supported Black-led organizations, justice-seeking institutions, public agencies, schools, cultural groups, and grassroots communities in shaping how their work is built, understood, and shared. The practice brings together the tools of storytelling, facilitation, applied theater, curriculum design, narrative strategy, and organizational development to help people move from lived experience to language, from language to public understanding, and from public understanding to meaningful action.
HBC430’s work has included multi-site youth programs, community-based learning spaces, artist trainings, public events, executive writing, fundraising language, and strategic support for organizations moving through growth, transition, visibility, and expansion. Whether working locally in New Orleans or with artists and communities across countries, HBC430 remains committed to the power of story, memory, learning, and community-held knowledge.
Meet Maryam
Founder + Principal Consultant
Hello, My name is Maryam Foye. I started HBC430 nearly 20 years ago as the HBC Theater Company. It was a way to leave a work environment that was not sustainable and to build something that allowed me to work differently. In the early years, that meant being in direct service roles across schools, prisons, and group homes, working closely with young people and communities navigating systems that were not built to support them.
In 2018, I relocated my family to New Orleans and rebranded the company as HBC430 Creative Programs + Consulting. HBC430 now works with justice seeking organizations and leaders who serve those same communities, supporting them through research, documentation, and strategy. This shift has allowed us to extend our impact across multiple sectors and social issues.
In this work we have been fortunate to find aligned partners who stretch our depth of cultural awareness, patience, and responsibility. We have been trusted with conversations on building cooperative communities, multi-city engagements where we met women who had been displaced from their communities due to early menstruation. We have worked alongside organizations like the Covenant House to support young families experiencing homelessness, documenting and communicating the range of housing instability from couch surfing to living on the streets.
Our efforts have contributed to the creation of internal archives, elevated client partners in major publications including the New York Times, supported political education campaigns, and helped founders transition out of leadership in ways that protect the continuity of their work and legacy.
At this stage, our focus is on working with organizations navigating growth, narrative shifts, and increased responsibility to the communities they serve. This includes research and documentation projects, communication strategy, and planning processes that support long term direction.
If this work resonates with you and your team's needs let's chat.
Maryam